Google uses very clever algorithms to determine the order of websites in search results. There’s a whole field dedicated to improving a site’s standing with Google, called Search Engine Optimisation (SEO). Google are constantly updating their algorithms to stay ahead of sharp practice, and to keep on top of the latest technology and trends.
Theirnext update, coming in April, will prefer websites who are optimised for viewing on a mobile device. The exact quote is: The exact quote is:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
While considering mobile users has been really important for quite a while now, a lot of people have put this practice off, perhaps believing that it wouldn’t make them any more sales. This couldn’t be further from the truth with eCommerce, where conversion rates can be improved dramatically by having a mobile friendly site & checkout process.
What is responsive design?
Rather than a mobile version of your site, you should be aiming for a responsive site. This means that the content in the page doesn’t necessarily change based on device, but rather changes size & position on the page depending on the device its being viewed on. Our website is a good example of this. Try resizing the window and notice how the different elements on the page behave.
Why is my Google ranking important?
Just think about it like property: location, location, location. Organic search is like free advertising. It’s worth the investment to try and get a high ranking by the major search engines – most people only click on the top three search results in Google so that’s where you should be aiming ideally.
It’s been important to consider mobile users for a long time now – Google’s upcoming algorithm change is just pressing the issue home. If you’d like to discuss SEO or Responsive Design, you can get in touch with us here.