British set about an extensive requirements gathering process, ensuring that the insurance solution covered all required goals. Through an agile workflow, a prioritised list of key functionality was drawn up and the insurance website development began. From start to finish, the entire development phase took around 5 months, with a workable prototype emerging around month 3.
British developed a completely custom insurance solution, using Object-Orientated PHP as a backend, and a powerful bespoke templating system on the frontend. AUZi immediately saw an uplift in customers, owing to increased SEO, as well as a huge reduction in support calls and support tickets, due to the ease of use of the new system.