Red Umbrella
Case Study

Insurance Website Development for AUZi.com

British developed a flexible and powerful quote-and-buy system for Australian insurance broker Auzi.com

The Brief

AUZi is a Queensland based, privately owned insurance broker. They approached British requiring bespoke insurance website development. The website would need to handle their quotations, applications and customers. The insurance solution needed to be flexible enough to handle a variety of different policies, and simple enough for even the least technical users to be able to navigate.

Project Link: Click here
Responsive Web Design  •  Web Development  •  Bespoke Software Development

The Process

British set about an extensive requirements gathering process, ensuring that the insurance solution covered all required goals. Through an agile workflow, a prioritised list of key functionality was drawn up and the insurance website development began. From start to finish, the entire development phase took around 5 months, with a workable prototype emerging around month 3.

The Product

British developed a completely custom insurance solution, using Object-Orientated PHP as a backend, and a powerful bespoke templating system on the frontend. AUZi immediately saw an uplift in customers, owing to increased SEO, as well as a huge reduction in support calls and support tickets, due to the ease of use of the new system.

800%

increase in search clickthrough

Following launch, AUZi experienced an 800% uplift in traffic originating from organic search.

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