Case Study

Jimmy’s Iced Coffee

When Jimmy's Iced Coffee needed a new website, they turned to us for delivery.

The success story down South

As a business, Jimmy’s Iced Coffee is the ultimate success story. Inspired by the drink in Australia, and unable to find anything similar anywhere in the UK, Jimmy and his sister, Suzie, started experimenting in her coffee shop.

6 years later, the drink is stocked in all the major supermarkets, including Tescos and Sainsburys; with turnover in excess of £2million. Their online presence is also strong – 35,000 likes on Facebook, 12,000 Instagram followers and 2 rap videos to boot. It was time for an online refresh to keep up with demand.

The Brief

A new website for Jimmy’s would need to be responsive, to appeal to their heavily mobile audience. As with many of our clients, content control was key, requiring them to be able to add new content and quickly adapt to changing social channels, jumping on trends as they happen. It would need to remain on brand, keep the fun-loving Jimmy’s vibe throughout, but still appeal to supermarket buyers. It needed to integrate the Jimmy’s merchandise ecommerce store directly into the site, allowing for better cross-pollenation and discovery of content.

Project Length: 2 months
Digital Marketing Agency  •  eCommerce Marketing Agency  •  Web Development

The Process

Working alongside Jimmy’s design and brand team, we developed a powerful, responsive site, adaptable for all device sizes.

Existing content was transferred over from the old site, and two new sections were added – Ambassadors to showcase Jimmy’s high profile customers and Rideclub, an exclusive club for Jimmy’s fans to showcase their amazing vehicles – bikes, vans, cars and more.

Moving from a disconnected Shopify store to an integrated WooCommerce install for the merchandise shop, allowed Jimmy’s web editors to showcase products around the site as well as control how and where they were displayed.

We always have to put our own spin on a project to make it unique and stand out from the crowd. British Software Development gets that and gives a very tailored and personal service that goes above and beyond meeting our needs. Truly awesome guys who do awesome work.
- Nick Waring, Jimmys Iced Coffee

The Result

The site launched to an amazing reception, with social channels lighting up. Sales of merchandise have increased since the switch to WooCommerce, and the bounce rate has reduced to 48% with the new design – ahead of industry benchmarks.

The customised content management system gives far greater simplicity for the web editors and allows them to control almost every aspect of the site. With the launch of the new rap video, Jimmy’s team was able to co-ordinate the launch with minimal effort.

26%

returning visitors

Over a quarter of visitors return to the site regularly.

56%

organic search

SEO efforts have resulted in an increase to 56% for visitors originating from organic search.

100+

daily visitors

The site consistently serves over 100 average visitors per day.

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