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Case Study

Insurance Website Design for Universal Cover

A new way to buy insurance online - a colourful, warm and friendly insurance website design, with an intuitive, simple interface

The Brief

Universal Cover is the new mortgage insurance product from the hugely successful founders of British Insurance. The insurance website design needed to be fresh, bright and colourful to capture users attention and make for a memorable experience, while also being really easy to use.

Project Completion: Q1 2015
Project Length: 2 months
Responsive Web Design  •  Web Design

The Process

After a period of R&D into the market, British proposed a number of innovative features, designed to make the user’s journey simple, enjoyable and interactive in what was otherwise a dull subject. Working alongside a number of third parties with whom we needed to integrate, we developed an intuitive and tactile application process, featuring sliders, AJAX background processes and user-friendly interactions. The site was built on top of the WordPress framework, allowing for highly adaptable search engine optimisations, as well as a simple to use administration interface.

Universal Cover Insurance Website Design on MacBook

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