Our first step is always to understand your product and your audience
Market research isn’t so much a standalone service we offer as it is part of our standard process. We believe it’s of the utmost importance to understand your product or service, your audience and your competitors in order to apply our experience and insights to maximum effect. As a full-service digital agency, we incorporate market research into pretty much everything we do.
As part of the initial planning stages of a product, we’ll work hard to produce key insights regarding your sector and competitors, so that we can make well informed decisions together with you on the direction of the project. We’ll also provide a brief run-down of your competitors websites and marketing strategies to see if there’s a method of interacting with your audience that you’re missing out on.
That being said, sometimes market research isn’t going to paint the full picture. Steve Jobs famously quipped:
A lot of times, people don’t know what they want until you show it to them.